Tuesday, 20 January 2009

Industry Analysis - Jamie Caliri




We were then asked to find a creative agency that produces titles that we liked and we then had to write about them and why we find them interesting. I thought Jamie Caliri was an interesting titles creater. I believe he works independently, and has the status of a director aswell, as you can see from the link to his site:


http://www.jamiecaliri.com/

He creates animated titles and corcerning the titles of 'Lemony Snicket' i found some information about Jamie Caliri and how he started animation as it did not give any information on the site above. 'Caliri's dark, yet playful style, seen in his music videos and commercials, seemed a perfect fit for the Baudelaire orphans' story.



Although Caliri is better known in the industry as a live-action, Grammy-nominated music video director, animation is in his blood. He studied character animation at Cal Arts, and kick-started his career in the early nineties with a break-through animated theatrical trailer for the L.A. public radio station KCRW. That spot ran in LA for three years. In fact, Caliri ended the Lemony Snicket title sequence with the three orphans lowering themselves down on ropes-a wink to those who remember the triptych of climbing workmen in that KCRW ad.'

In my opinion i think Caliri is a very talented title designer/editor and it gives a very professional look to the titles he creates. A few picture examples are seen above.

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